Property Marketing Tips to Attract Tenants in a Tough Market

Property Marketing Tips to Attract Tenants in a Tough Market

According to data from RentData.org, the average rental price of a 2-bedroom home is currently around $994 per month. However, just because you own a property, that doesn't mean you'll automatically make a good rental income from it.

You need to make sure tenants are interested in your property, and this begins with property marketing. The better you market a property, the easier it will be for you to get the income you're after. This is especially important in a tough real estate market.

Let's go over some key rental property management tips that will help you attract tenants in Savannah, GA.

Invest in Professional Photography

If you want to attract people to your investment property, it's crucial that you make it look good. When renters are looking through various listings, they'll pay more attention to the ones that look the best, and quality images are vital for this.

A professional real estate photographer can get great images of your rental property. These will help ensure listings stand out and will make renters far more interested in viewing the property in person.

You could even include video tours or virtual tours to take things to the next level. These are particularly beneficial for people who aren't currently in the area as they give them a much better view of properties.

Highlight Unique Selling Points

In a tough market, renters have a lot of options. You need to give them reasons to choose your property over others, and unique selling points are ideal for this. Consider any characteristics or upgrades that other properties in the area are lacking, such as:

  • A newly renovated kitchen
  • An outdoor living area
  • A swimming pool
  • A prime location

Highlight these points to show renters that your property can offer something that others can't.

Create Engaging Property Listings

Optimize your listings to make them as appealing as possible. Make sure you include any information renters will want to know, such as:

  • Property size
  • Number of rooms
  • Proximity to local amenities
  • Lease terms
  • Rental price

At the same time, be concise. People don't want to read through an essay, so keep all of the important information without going on for too long. It can also be a good idea to include self-screening information such as:

This will help people know if they qualify for your rental to avoid having applicants from people who you wouldn't want to accept.

Use the Internet to Your Advantage

Make sure you regularly update and optimize listings. You can use listing sites as well as social media platforms to get your properties in front of more people. Respond to inquiries quickly to show professionalism as this will give a good first impression as a landlord.

Reliable Property Marketing

Effective property marketing can help you find tenants quickly and generate a good rental income. A reliable property management company can take care of your marketing to ensure it meets the right standards.

PMI Savannah Metro is a full-service real estate asset management company serving clients throughout Savannah and the surrounding communities. We have an in-depth knowledge of the local real estate market which we can use to market any property effectively. Take a look at our marketing page for more information.

back