Experts expect commercial building floor space will reach 124.6 billion square feet by 2050. That would be a 35% increase from the amount of commercial floor space in 2021.
All that floor space equals a lot of buildings. Many of these will compete against your commercial investment property on the Savannah market. You may think that there's no way you can compete against them.
Luckily, this isn't true. With the right commercial property marketing strategies, you should find the right tenant soon. Read on to learn about some strategies you can use.
Create 3-D Property Walkthroughs
The hardest-working American age group (ages 25 to 54) works an average of 40.2 hours each week. Add that to the time they spend doing laundry, cleaning the house, etc. It's likely that they barely have enough time to do anything else.
Make Things Convenient
This is why you need to make it convenient for them to tour your commercial properties. Don't just put a "for rent by owner" on the front of your building and expect someone to stop by. People probably don't have time to do this.
A Few Minutes to Look
Creating a 3-D virtual tour that people can view online is a much better idea. It only takes a few minutes for people to load these up on their computer and look at all aspects of the commercial property. It's much easier for you to connect with people when you make it easy for them to work with you.
Try Remarketing Campaigns
Did you not capture a potential customer on their first visit to your website? That's okay! You can catch their attention again through a remarketing campaign.
Ads Follow the Customer
Digital tools can track any visitors that come to your website. After they leave, they will see ads for your site on other websites they visit. This will remind previous visitors that your site exists and possibly attract them back to it.
High Conversion Possibility
The best part about this method is that you won't be wasting as many views on customers who aren't interested in your property. You'll be marketing to those who have already shown some interest. The possibility of a conversion is high.
Consider Traditional Marketing Mediums
Yes, most commercial property marketing has gone to digital platforms. However, analog advertising mediums can still be very effective. Don't shy away from these mediums just because they're old.
Analog Media Examples
Examples of analog media include flyers, signs, and billboards. You should also consider placing a print ad in your local newspaper. Yes, there are still people that read them.
Try Our Commercial Property Marketing Strategies
Property marketing is one of the hardest parts of real estate asset management. However, it's still very necessary. Now that you've learned some commercial property marketing strategies, you'll soon be on your way to getting your commercial property rented.
Do you need help with marketing your investment property? We can help! We're a turnkey property management company that offers help with tenant placement, marketing, maintenance, and much more.
Get started by filling out this form.
